Predn Surf Co's mission is to reduce the environmental impact of the surfing industry by making the perfect eco-friendly surfboard: one that offers the optimum blend of performance, sustainability and accessibility.
To do so, they test out new shapes and constructions, finding innovative uses for natural materials such as wood, flax and cork, as well as upcycling offcuts and byproducts from their wind-powered workshop wherever possible.
Having helped the Predn team define their mission statement and brand guidelines, I was entrusted to redesign Predn Surf Co's Shopify website.
As well as writing all the copy and curating images from my own work and that of other photographers, this involved a full restructure of existing pages and product collections. I also introduced a blog section entitled People, Planet, Stoke, for which I provide content on an ongoing basis.
Prior to the website, I delivered an advertising campaign for Predn Surf Co which ran across several issues of Cornwall Living magazine.
This involved taking the lead on customer profiling and campaign design with the Predn team; then performing copywriting, image selection and graphic design.
